In this day and age when high gloss and gimmicks take the place of style and inventiveness, it is a pleasure to hear an artist like Whipd Beats. On this album the listener is treated to a tasteful mixing of a variety of genres fused together. There is a wonderful and exciting sound of spontaneity that distinguishes each track with a uniqueness and an individuality all of its own. Where there is a requirement for artists to become a narrow specialist, Whipd Beats has retained a freedom that defies categorization. Listeners will immediately appraise the great variety of styles and interpretation with which Whipd Beats interprets her tracks.
You can expect the unexpected on this album! It is filled with paradoxes just like the creator. On side “A “ is a collection of ambient jazz, soulful gospel blues, chill out downtempo electronica, a soulful vocal ballad, and a fusion of hip hop with tango. Like a painter who uses colour knowingly Whipd Beats is a weaver of moods that are softly textured, with richness, warmth, depth, and soul.
On side “B” Whipd Beats creates a voluptuous sound for dance floors that is full of rhythmic freedom and melodic spontaneity. She ventures down uncovered pathways, fusing different genres together, and trying a variety of approaches to get to the essence of the music and tell her story. This is a collection of afro disco house, tribal tech, progressive jazzy house, and progressive tech house. There is an open-mindedness and an unorthodox acoustic approach allowing Whipd Beats to escape the usual conventionalities and create music that is electric and fresh.
Between these two very different tempos lies the personality of the artist, a sensitivity that listeners want, a careful choice of instruments, and a flawless interpretation that will linger hauntingly in the listeners memory for a long time to come. Both are valid, both are potent. The variety of sounds could have become an obstacle to this album but instead the bold versatility sets it apart from the rest. The alternation between tenderness and punch, exuberance and restraint, experimental and serene. In the end it is the musician who determines the path of their music bringing their own individual stamp to their legacy.
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