I’MMORTAL, the dance pop force splitting time between New York and London while handling production, vocals, visuals, and direction, released ‘Floor Siren’ last week through IMMORTALITY. Her entry point came in 2023 via the debut ‘Versace Spaceship’, a tech-house track that opened the door for more singles stacking up past half a million streams on Spotify. Coverage rolled in from DJ Mag Spain, YourEDM, CLASH Magazine, NOTION, KALTBLUT Magazine, EARMILK, METAL Magazine, and Wonderland Magazine. 

I’MMORTAL grew up in California honing violin parts in orchestras, skills that now shape her beat construction. Singing clicked during high school theater runs, and despite classical leanings, she locks onto EDM for its thick bass and artificial edge. Synesthesia drives her to match sounds with vivid, often campy visuals exploring death-rebirth motifs, natural versus manufactured tension, feminine power, and AAPI identity. Her references span Sevdaliza, Britney Spears, Lady Gaga, Lana Del Rey, Björk, and SOPHIE, positioning her alongside grittier dance voices like Cobrah, Coucou Chloe, and Shygirl.

‘Floor Siren’ pivots from the drawn-out glitch moods of her last few drops into straight club propulsion, centering a steady high-tempo kick pattern circled by twitching acid sequences. I’MMORTAL keeps vocals close and suggestive, stacking soft repetitions that drive toward an unapologetic claim of sensual authority and movement. Acid takes center stage here, signaling a direction she’ll build on, with the second verse letting loose in full pop mode.

The track arrives with visuals from Kaiuna O, whose movement expertise guides I’MMORTAL through integrated pole and floorwork sequences set in grimy club spaces. It balances her signature shadowed distortion with a sharper focus on emerging feminine presence.

Watch the Music Video for ‘Floor Siren’:

I’MMORTAL shared: “‘Floor Siren’ is named after the first floorwork dancing class I took that got me addicted to dancing. It’s a fun clubby pop song that I hope makes listeners want to dance like the fiercest supernatural siren in the club! I found a new love for acid sounds that will be carried over into my next tracks. I also really had to put on my pop diva hat to write a super up-beat and untamed second verse. I hope I can carry this energy into my future tracks.”

Stream ‘Floor Siren’:

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